Our Story

Founded in 2014, Pink Sugar Cosmetics is a proud Filipino homegrown brand of cosmetics.

The one thing that not many people know is that Pink Sugar Cosmetics is actually run by two men. Yes, you heard that right, MEN! Pink Sugar was founded by brothers Laveen & Rohit after noticing the trend with the constant requests of their family and friends to buy makeup from U.S.A.

Laveen, who after four years working and observing female consumerism and beauty habits in Brazil, came up with the idea together with Rohit, who jumped right in straight after graduating college. With a lot entrepreneurial energy and months of research & development with makeup professionals the cosmetics line was born.

Here’s what they’ve got to say, We believe that the Philippine cosmetics scene is changing. People are smarter with their cosmetic choices. Keeping that in mind, we continue to make awesome products that women can be proud to keep in their makeup kits.

Our Products

Our products go beyond their creative packaging and catchy names by providing distinct ingredient benefits for your skin. The selection of wearable colors available for each of our products have been expertly curated by makeup professionals to complete a woman’s makeup collection and to complement the Filipina skin.

Pink Sugar Cosmetics is part of PETA’s Beauty without Bunnies program and is free from animal testing and our products are made without Parabens.

Brand Philosophy

We believe that makeup …

is fun and serious at the same time.

We believe that makeup …

should amplify inner confidence.

We believe that makeup …

should be effortless.

We believe that makeup …

is more than just about looking good,